MIZIZI started as an idea in the dining halls of the University of South Florida in spring of 2014. Paakow Essandoh noticed the lack of African pride displayed in Florida and decided to work to change that. Seeing the lack of representation in Florida led to him thinking about how Africans might be affected by the same thing globally. “I wanted to uplift that African self-esteem within everyone and give them something they can wear stylishly and take pride in,” Essandoh says. The line officially launched in the summer of 2015
MIZIZI, meaning “roots” in Swahili is a lifestyle brand that embodies the spirit and strength of its African ancestors. Founded in 2015 and inspired by various cultures revolving around African roots, our limited, exclusive collections have always been designed with our values in mind: connection and representation.
MIZIZI began as a reminder that taking pride in your roots is an integral part of self actualization and has transformed into a movement that leverages the power of representation to educate, revere and connect the multifaceted members of the Diaspora. Three years after it’s inception, MIZIZI is now a movement that transcends clothing; it is a celebration of individual identity and the roots that connect us all. Forever and always the goal is to #StayRooted